Mobile Optimization
Oftentimes for companies with tight IT budgets a choice must be made between optimizing a website for mobile devices or developing an app. Google’s made the decision a little easier by incorporating apps in its mobile search results. Consumers that search for, say, banks, will pull up relevant apps along with the standard search results – app that they can download for their iPhone or iPod Touch.
This is a clever move on Google’s part, says the Register, as it has effectively inserted itself between iTunes and the customer. Google is positioning itself “as the portal through which all online services are accessed, even if they’re run by a competitor.”
Dual Eagle offers fast and quality website optimization for smartphones. Here are some tips to give you an insight about this service, and also to guide you when you are building a mobile website:
Website Flexibility
Some users prefer to access desktop sites on their smartphones, and some prefer to access mobile sites. By forcing the mobile site for desktop users, you’re only pleasing the one audience of searchers. Having a link to the mobile site from the desktop site and vice versa, as the W3C recommends, pleases the most users.
Website Mobility
Mobility is a ranking factor for mobile search, and not optimizing a mobile site could make it more difficult to appear in competitive nonbranded searches where mobility is a factor. Likewise, having an optimized mobile site could make it easier to appear for competitive nonbranded keywords where mobility is a factor.
Mobile Ranking & SEO
As mobile search evolves and mobile ranking factors become more prevalent, brands that don’t optimize a mobile site today will be busy playing catch up tomorrow, building mobile links and paying attention to mobile ranking factors to their site.
Online Reputation
If online reputation management is a factor for a brand, having a mobile optimized site could give an additional listing (or sometimes two or three) in branded search results, pushing negative content down.
