Why do I need to establish an online presence for my business?
The World Wide Web has become an integral part of everyday life. People now go online to look for information, to buy things and to interact with other people. As new technologies are being developed to further enhance the online experience, people are spending more and more time on the Web to buy things, to learn and to be entertained. It is now important for businesses to take advantage of this fact by establishing an online presence by having their own websites to market and promote products, services, etc.
What is SEO?
Search engine optimization refers to the practice of making websites more “visible” via the different online search engines through the use of a wide range of techniques and methods. Search engines like Google, Yahoo and Bing are considered as the primary means used by a majority of online users to look for everything and anything on the Web. The main objective of SEO is to make websites search engine friendly and eventually appear on the first pages of the search engine results where online visitors are more likely to browse through and click on the links.
Getting “discovered “doesn’t really sound that complicated, does it?
The point of getting discovered on the Web can be different for many businesses and companies. Companies with very popular products already available in the market and are trying to establish an online presence may find it easier to get “discovered” since they already have an established customer base. On the other hand, there are companies and business start ups that do not have the benefit of an established brand, product or service. Such businesses may require some added effort to get their names out to be discovered and be recognized online. Getting a company or business website listed into search engine result pages is the best way to do so. And in order to improve chances, business owners need to get their websites optimized for these search engines.
Why is SEO important for my website?
Trying to get discovered on the Web is not always that easy, especially for a website trying to establish a new business, product or service. The reason why SEO becomes an important tool to use online is that it can help greatly improve the website’s visibility from a search engine standpoint. Once search engines are able to find a website, then it has relatively better chances of being “discovered” by online users who are using those search engines to explore the Web.
How will it affect the traffic to my website?
By the time search engines are able to find a website and make it part of their search results, work still needs to be done to further promote it and make it rank even higher. Ranking on the online search pages naturally takes time and can be a slow process. That is why website owners need to take every advantage to make sure that their site is constantly being optimized for the search engines to eventually recognize their value and ease their rankings higher up the scale.
Why do I need to get my website on top of the online search results?
The primary reason why it is important to get at the top of online search results is because most people usually just browse through the first pages to find what they are looking for. They also usually click on the topmost links that they see on the result pages. Being ranked on the first page would at least give you that advantage of being seen by online users. This will have a very positive effect on your website traffic.
How do I get my website to rank on search engines like Google?
Generally, there are three ways that would help websites rank better in Google- provide informative and updated content, use optimized keywords appropriate for the site, and increase the number of relevant links that point towards the website. How to optimize websites using these methods take considerable time and effort.
What about pay-per-click?
Paid search marketing or pay-per-click (PPC) is currently the fastest way to provide your website with better visibility on search engines like Google via PPC ads. It is considered as a more targeted approach to marketing your website or business online. Businesses only pay a certain rate when people click on their ads.
Why do I need someone else to conduct a PPC campaign for me?
A PPC campaign involves reaching out more to a targeted online audience for your business. It requires constant monitoring and management in order to ensure that your PPC ads are able reach the type of audience and produce better conversions. It requires time and effort that most business owners cannot afford to spend along with running a business.
Why do I need the services that Dual Eagle can provide for my online business?
If getting “discovered” on the Web is very important for your online business or website, then Dual Eagle can provide you with the services that can help you realize that need. Our company provides services that help companies establish a visible presence online through effective online marketing and promotional techniques. Our services will further enhance and improve your opportunities of establishing a good online presence for your business.
What services can Dual Eagle provide for my business?
Dual Eagle is a full-service direct response online marketing agency. We offer a wide array of online marketing services that range from website and landing page design to affiliate and pay-per-click management. Here is a partial list of our services:
- Strategic business advice
- Campaign strategy
- Comprehensive campaign management
- Media planning
- Market research
- E-Mail broadcasting
- Application development
- Mobile application development
- Mobile marketing
- Webinar & event promotion
- Automated lead scoring, qualification & nurturing
Please refer to these other interesting Customizable Advertising Packages that we offer.
How does Dual Eagle work with my existing website?
Our team of experts works in a developmental environment where everything from planning, design to execution are being completed and further improved prior to going live or being published online. This will ensure that clients are satisfied with the work done before it becomes visible to the online public. There are two options available:
- We can establish an entirely new online presence for you from scratch by replacing your existing website or,
- We can modify your existing site by creating a duplicate in a developmental environment where we can revise, improve and enhance your website features
How do I keep track of the progress?
Clients are provided with periodic updates and reports to give them an idea on where a certain project currently stands. Client comments and other inputs are always welcomed to help get the project go forward and in the right gear. This way, client needs are addressed during the development stage, and not only after the project completion.
What does a typical service or project contract at Dual Eagle require?
Upon agreement and by signing up for a project with Dual Eagle, clients are required to pay 50% of the project fees before any work is to be done. Payment of the remaining balance willed be billed and payable upon completion and acceptance of the project. Projects that cost US$1,500 below require upfront payment before commencement of the work.
What are the modes of payment available for your services?
Preferred mode of payment for services rendered is by credit card, especially for clients who wish to subscribe to our monthly and other long-term plans and packages. Clients can contact firstname.lastname@example.org for assistance regarding this payment option. Clients are also required to accomplish and sign the ACH/CC Authorization Form.
Check payments are also accepted. The checks should be made payable to “Dual Eagle Llc.”
What are the other payment options available?
For other services such the use of our Campaign Monitor or buying at least 200,000 email credits for per-campaign payments, the following payment options can be explored:
- Payments via Paypal- applicable for email credit purchases
- Payments via Wire Transfer- fund transfer via an international wire transfer service or through banks is also possible for a credit purchase.
Account details for the different payment options will be made available to the client upon agreement and project sign up.